JPG to WEBP Converter

Why WebP makes websites faster

Images are usually the heaviest part of a web page. WebP compresses photos more efficiently than JPG, so at the same visible quality the file is typically 25–35% smaller, and sometimes more. Lighter images load sooner on phones and slow connections, use less data, and improve the loading-speed measurements that search engines take into account.

For an online store with dozens of product photos per page, or a blog full of large images, those savings add up to a noticeably snappier site.

Getting the best results

• Resize first. If your JPGs are 4000 pixels wide but your site shows them at 1200, resizing saves far more than any format change. Do it before converting.
• Start at 80% quality. Compare the result with the original at full size; most people can’t tell them apart. Product zoom images and photography portfolios may deserve 85–90%.
• Convert from the best original you have. Every lossy save adds a little loss. Converting a high-quality JPG once gives a better WebP than converting a JPG that has already been compressed several times.

Compatibility and platforms

Every current major browser displays WebP, and platforms such as WordPress, Shopify, WooCommerce, Squarespace and Wix accept WebP uploads. Some site builders and content delivery services already convert images to WebP behind the scenes; if yours does, uploading high-quality JPGs and letting it handle the conversion is fine too.

WebP is less suited to files you’ll email to people, print, or open in older desktop software, where JPG is still the safe choice. If someone sends a WebP back to you, WebP to JPG converts it in a click. Curious how WebP compares with AVIF? See our format comparison.

Your photos stay with you

This converter works entirely in your browser: JPGs are decoded and re-encoded as WebP on your own device, so unreleased product photos and personal pictures are never uploaded. As a bonus, the WebP files don’t carry over the camera and GPS metadata from your JPGs, which you rarely want published on a website anyway.

Keep your JPG originals

WebP is the version for publishing, not for archiving. Keep the original JPGs (or, better still, the camera originals) in your photo library, because they’re what you’ll want for printing, re-editing or creating a different size later. Converting from the original each time avoids stacking one round of compression on top of another, and this tool never modifies the files you add.